A Simple Way for Roasters to Create Real Impact
An initiative of The Coffee Trust that helps coffee roasters support Indigenous coffee-farming families in Guatemala through everyday sales.
What is Every Bean Counts?
Every Bean Counts gives coffee businesses a simple way to support fairer coffee systems. By contributing a portion of sales, roasters help fund programs that strengthen coffee-growing communities in Guatemala.
How it Works
01
Choose Products
Select the items you want to connect to the program.
02
Set a Contribution
Set a contribution amount that works for your business model.
03
Support Community Programs
Contributions help fund Coffee Trust programs in Guatemala.
What EBC Supports
Coffee Program
Honey Program
Women’s Savings & Microcredit
Education
Why It Matters
Behind every cup is a farming family facing real challenges. Every Bean Counts turns daily sales into tangible support.
Ready to Join Every Bean Counts?
If you're a roaster, retailer, or coffee partner interested in joining the program, visit the main Every Bean Counts page to explore the full model and next steps.
-
No, you decide how to structure the contribution. You can add it to the product price, absorb the cost, or split it. The program is flexible so you can do what works best for your customers and business model.
-
You choose the amount for each tagged product. There’s no set minimum; we’ll work with you to determine a contribution that feels meaningful and manageable.
-
Contributions from Every Bean Counts are tax-deductible and made directly to The Coffee Trust, a 501c3 non-profit. Each participant receives an acknowledgement from The Coffee Trust and content for their social media featuring the various projects toward which their contributions are supporting.