Coffee Roasters and Cafés, turn your coffee sales into real impact at origin
Set aside a few cents from select products, and see how small change can make big changes!
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What is Every Bean Counts®?
Every Bean Counts® is a Coffee Trust initiative designed for roasters and retailers who want to make a difference at origin.
As a Coffee Roaster or Café, you are the bridge between the farmers who grow the coffee and the customer who buys the cup. Every Bean Counts® transforms that relationship into a tangible impact.
With just pennies from the proceeds of a few products, you can directly support coffee farmers in Guatemala.
How It Works
01
Choose Products
Select a few items to include in the program
02
Set a Contribution
Designate a few cents from, or add a few cents to, selected items
03
Send Your Contribution
Send your accumulated pennies to The Coffee Trust monthly or quarterly
04
Receive Content
Receive social media content from origin every month to share the projects your EBC participation supports with your customers
Ready-to-use stories for your customers
Join Every Bean Counts® and receive social media content from origin to show your customers the projects you are supporting at origin.
Click on images above to see full size
Hear From Our Every Bean Counts® Partners
Your Impact
A micro-contribution from just a fraction of your sales creates a macro-impact. A few cents on select products adds up to big change for coffee farmers.
Women’s Savings & Microcredit
Supports women with access to savings and microcredit systems that strengthen family income and local resilience
Honey Production
Creates additional income opportunities for families through community-based honey production programs
Education
Expands educational opportunities for primary and secondary students and establishes scholarships for higher education
You connect coffee-drinkers to the communities behind the roast. Through Every Bean Counts®, that connection becomes more balanced, more human, and more sustainable.
Our Every Bean Counts® Partners
Interested? Start here.
Join Every Bean Counts® and receive social media content every month to show your customers the projects you are supporting at origin.
(505) 699-7682
Email us at everybeancounts@thecoffeetrust.org or EBC@thecoffeetrust.org
or fill out the form below: