Our Methodology: Farmer-to-Farmer Development
Francisco Matom Marcos, Roya Recovery Project Promoter, with Bill Fishbein, Founder and Executive Director of The Coffee Trust
"Our community has the solution."
-Francisco Matom Marcos, Roya Recovery Project Promoter
Farmer-to-Farmer development relies on farmers to share agricultural practices and experiences with each other. Farmers learn effective practices from other farmers and create new methods through their own ingenuity. The experience of learning from equals is empowering, promoting an "if she can do it, so can I" perspective. With the Farmer-to-Farmer approach, the impact expands well beyond the project area as farmers keep sharing information without boundaries.